Director Of Growth Marketing

About us

Over the last 18 years, we have helped over a million satisfied customers move and manage their money. Our award-winning product portfolio allows our customers to make low-cost multi-currency payments across various payment products. From travel money to transfers, currency hedging, to expense management, we are focused on a single goal of making it easy for our customers to manage and move their money.

As a business, we are committed to delivering value to our customers through the combination of advanced payments technology and personal expert service. We’re doing this by hiring exceptional people and are now looking for a Director of Growth Marketing to join our team.

Within our offices in London, Chester, Los Angeles and Europe, Equals comprises of three business lines and brands - Equals Money, FairFX and CardOneMoney. You will join a very close-knit, talented and supportive team from various backgrounds who believe that bringing different perspectives together helps us understand our customers' needs. United, by one thing, making money management straightforward and cost-effective for our customers.

About the role

As we enter an exciting new phase of growth we are looking for a Director of Growth Marketing to lead and evolve our digital acquisition, demand generation, and performance marketing engine across our suite of financial products. This role will lead a team of 8 across performance, ABM, affiliates, digital channels, events and website optimisation. You will be responsible for developing and executing high-impact campaigns that drive qualified lead generation, accelerate pipeline velocity, and increase our market share across B2B and B2B2X segments. Working closely with Sales, Sales Operations, and the wider commercial organisation, this role will be instrumental in shaping how we grow, measure success, and scale in both existing and new markets.

About you

You are a commercially-minded, data-driven marketer with a deep understanding of how to drive predictable growth through performance and demand generation. You bring a test-and-learn mindset and thrive on uncovering what works, scaling success, and pivoting fast. You have experience leading multi-functional marketing teams and enjoy working in cross-functional environments, especially alongside Sales and Revenue Operations. You’re as comfortable in a campaign brainstorm as you are building a reporting dashboard, balancing creativity with performance metrics. A natural leader, you empower your team, take accountability for results, and operate with strategic vision and hands-on delivery. You care about the customer journey, the quality of leads passed to Sales, and the levers that move the revenue dial.

Responsibilities

Own and execute the growth marketing strategy across key products (Banking, Cards, International Payments, Embedded Finance, and Enterprise Solutions), supporting four brands (Equals Money, Railsr, Card One Money, and FairFX), with an emphasis on B2B & B2B2X, customer acquisition and retention.

Lead a high-performing team of eight specialists spanning performance marketing, demand generation, ABM, websites, digital affiliates, and events, and be responsible for:

● Driving scalable, data-driven campaigns that deliver high-quality leads and improve the conversion funnel from awareness to activation

● Ownership and optimisation of all paid acquisition channels (Search, Display, Social, Programmatic, Affiliates) with a focus on ROI and CAC efficiency

● Development and execution of ABM and targeted demand generation strategies, in partnership with Sales, Sales Ops, and Product

● Performance management and optimisation of website experiences and landing pages to drive traffic, improve user engagement, and increase conversion

● Growing and activating our digital affiliate network, creating strategies to increase qualified lead volume via trusted partner channels

● Leading the strategic direction and calendar for industry events, trade shows, and in-person activations aligned to business growth targets

● Working closely with Sales, Product, and Commercial stakeholders to align messaging, content, and campaign cadence with pipeline and revenue goals

● Championing a continuous test-and-learn approach across all channels to improve messaging, creative performance, and lead-to-opportunity conversion

● Collaborating with Sales Ops and our Head of Product Marketing to build integrated multi-touch campaigns that nurture and convert high-fit prospects

● Managing budget ownership and allocation across all channels, with regular reporting on performance to the SVP Revenue Operations and Executive team

● Partnering with Marketing Design and Content to produce effective campaign assets, sales enablement material, and brand-consistent visuals

● Ensuring full compliance with GDPR and other marketing regulations in all outreach and data usage

Accountabilities

● Improvement in campaign ROI, lead volume, and conversion rates across all growth marketing channels

● Increase in sales pipeline value directly attributed to marketing-driven campaigns (sourced and influenced)

● Accurate forecasting and reporting of campaign performance, including CAC, CLTV, ROAS, and attribution modelling

● Enhanced cohesion between marketing and commercial teams through aligned planning, tooling, and reporting

● Continued development and leadership of a high-performing marketing team, with clear career progression and accountability

● Uplift in website traffic quality and lead-to-MQL rate through continuous funnel optimisation and A/B testing

Essential Skills

● At least 5 years of experience in a growth marketing or demand generation leadership role, ideally within B2B or B2B2X fintech or financial services

● Proven track record of building and scaling high-performing marketing teams with a culture of experimentation and performance accountability

● Deep understanding of the full digital marketing mix including paid media, SEO, CRO, ABM, and affiliate marketing

● Strong analytical mindset and experience with performance marketing metrics, attribution, and marketing automation platforms

● Experience owning website strategy and performance, ideally in collaboration with internal design and external development resources

● History of collaborating cross-functionally with Sales, Product, and Revenue Operations to drive commercial results

● Demonstrated success delivering multi-channel growth campaigns that have contributed directly to pipeline and revenue goals

● A role model for our values:

○ Make it happen

○ Succeed together

○ Be the customer

○ Go beyond

Desirable Skills

● Prior experience managing marketing performance within HubSpot, Salesforce, or similar CRM and marketing automation platforms

● Familiarity with performance analytics tools such as GA4, Looker, Segment, and attribution tools like Dreamdata or Triple Whale

● Experience working in regulated or compliance-sensitive environments, especially in fintech or financial services

● Knowledge of affiliate network development and partner marketing models

● Experience working closely with product marketing or leading product-led growth initiatives

Our investment in you

We welcome people into the Equals Group and desire to grow and develop our talented teams.

We believe in teamwork and celebrating our successes. We strive to embrace our values. We want to put you in the driving seat of your career and achieve your full potential through growth opportunities and developmental support.

When you join the Equals Group, we aim to help you to get more out of your career. We will also offer you the following benefits;

Benefits

● A competitive salary benchmarked against a peer group.

● 25 days holiday per year + your birthday off

● Opportunities for progression, development and learning new skills. £250 towards the cost of learning & development.

● Free onsite Nuffield Health gym & pool (London) and discounted gym membership elsewhere

● Interbank currency rates on travel money and international transfers.

● Bupa Private Healthcare and Mental Health Services

● Free Eye Test and £50 up to the cost of glasses

● EAP Service

● Life Assurance Policy - x3 annual salary

● Contributory pension scheme

● Cycle to Work Scheme

● Season Ticket Loans

● Enhanced Parental Policies

● Complimentary tea, coffee, soft drinks and fruit

● We operate a hybrid working arrangement where possible

Working Arrangements

Where possible, we offer the opportunity to work flexibly and the opportunity to balance some remote working with time in the office collaborating, taking part in events and developing the social connections that make working with us rewarding.

Equals Group strives to create a workplace where we can all be ourselves. We believe in inclusion, equality and the power of diversity, so you'll be encouraged to bring your unique perspectives and experiences, and help us understand what you need to do your best work.